Financial Planning + Investments

Alden Shmerling, CFP®, CDFA®

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Alden Shmerling, CFP®, CDFA®


Alden oversees the development and implementation of financial plans. She is passionate about working directly with clients to understand their goals and ensure the planning accurately reflects their unique financial pictures. 

Alden grew up in Virginia but made the easy decision to stay in Athens and work for Elwood & Goetz after graduating from the University of Georgia in 2010. Alden sits on the UGA Financial Planning Alumni Advisory Board. 

Outside of the office, you’ll find her cooking her way through Cooks Illustrated magazines, trying new restaurants in Athens and Atlanta (to see how her cooking compares), and checking places off her travel “to-visit” list.

Activities. Affiliations. Accolades.

  • National Association of Personal Financial Advisors, Member

  • UGA Financial Planning Advisory Board Member

  • Junior League of Athens, Member

Contact Information

• (706) 548-1025

Education + Credentials

University of Georgia
Bachelor of Science - Family Financial Planning


Certified Divorce Financial Analyst®

NAPFA-Registered Financial Advisor