Jesse Li

Jesse joined Elwood & Goetz in June 2023. In his role as an associate financial planner, Jesse plays an instrumental part in helping E&G maintain our responsive service. Alongside other members of our financial planning teams, Jesse works to enhance the quality of our client relationships through the design and implementation of financial planning and wealth management recommendations.

Prior to joining E&G, Jesse served as a financial analyst on a team of financial advisors at PNC. There, he developed expertise serving the unique needs of high-net worth families with tailored solutions.

Jesse has long had a heart for finance that he credits to his father. Growing up, he was always inspired by his dad’s story, and as Jesse grew older, he looked increasingly more to his father as a role model and started to pursue a genuine interest in financial literacy. Jesse greatly values developing deep relationships with families, always seeking to understand the “why” behind their goals.

Jesse earned his bachelor’s degree in finance from the Terry School of Business at the University of Georgia. He graduated from the Honors Program, and during his time at UGA, Jesse was involved in several business societies and local ministries in Athens.

Outside of the office, Jesse loves cooking and trying new cultural foods, often coupled with traveling so he can become immersed within the culture. He also enjoys staying active, ranging anywhere from working out to playing pickleball.